PIUG hosted another FREE webinar on December 18, 2024 at 10 AM EST for all paid PIUG members.

Presented by: Sagacious IP

Devika Saini (BIO) (Group Manager - Life Sciences and Chemistry, Sagacious IP)

Twinkle Gupta (BIO) (Assistant Manager - Life Sciences and Chemistry, Sagacious IP)

This session delved into how organizations can harness the insights from patent landscape studies to drive strategic business decisions. By analysing trends in patent filings from key players, emerging entities, and focal technology areas, companies can identify potential gaps and whitespace areas ripe for innovation. When these insights are combined with market data, they reveal critical competitor dynamics, such as partnerships, acquisitions, and the involvement of key industry experts. Key outcomes of landscape studies include:

• Market Positioning/ Competitive Intelligence: Gain valuable insight into competitors' strategies to refine your own and achieve differentiation.
• Risk Mitigation (IP Litigation/Overlap): Spots potential IP landmines early, avoiding costly legal battles.
• Strategic Decision-Making: Helps align IP with business goals, making M&A or partnership decisions easier and smarter with enhanced due diligence.
• Investment in R&D: Pinpoints tech trends worth investing in, so R&D budget can be planned.
• Tracking Technological Trends: Updates on the latest innovations to stay ahead of the curve and planning next move.
• Collaborative or Licensing Opportunities: Spots potential partners or licensing deals to unlock new opportunities for growth.
• Reducing Time to Market: Identifies gaps and white spaces to find the best tech fast, to bring innovations to market in record time.
• Scouting Areas for existing technologies: Discovers fresh markets and new uses for existing tech, opening doors to more revenue streams.

The webinar also outlined a few examples in the approach to perform a patent landscape search based on the objective.

·Given the cost of the webinar and the potential savings to your patent searching practice, how can you not attend this remarkable event?

The session was recorded and is available on demand on the PIUG Education & Training page.

Please share this announcement with your colleagues and post to your professional association calendars.